MS Marketing Student Publishes Article

Kushal Gohil publishes paper in pharmaceutical journal.

January 26, 2009 – Kushal Gohil, a full-time M.S. Marketing Student, recently learned that his Pharmaceutical research paper was accepted for publication in the Asian Journal of Pharmaceutical Sciences.

http://www.asianjps.com/qikan/epaper/zhaiyao.asp?bsid=14477

With an undergraduate degree in Pharmaceutical Science from India, his work portfolio includes healthcare and chemical industries. Working as a graduate assistant for the Government Relation and Communication department at U.C., Kushal is a member of the Healthcare branding team. He also is a member of the collegiate American Marketing Association.

Kushal is currently working with Professor Frank Kardes and Professor Drew Boyd on a study that examines the effect of need for closure and status quo on managerial decisions. His MS-Marketing capstone client is Hill-Rom (a leading hospital equipment manufacturer), for whom he is developing a Marketing Product Launch Metric Dashboard.

Kushal's research and career key interests lie in Pharmaceutical marketing, Purpose-driven branding and strategic planning.

Back to News