A faculty actively involved in research means that students are exposed to cutting-edge knowledge. Research-active faculty create the knowledge that eventually makes its way into the textbooks. Students benefit from exposure to leading-edge thinking long before students at non-research colleges/universities are exposed to the same concepts.
The Marketing faculty at UC are leading researchers, textbook authors, practitioners and consultants.
Dr. Chris Allen
Dr. Chris Allen has research expertise in the areas of emotion in decision making and persuasion, integrated marketing communications, organizational impediments to marketing effectiveness, managing creativity, and innovation and branding. He is the author of one of the best-selling advertising textbooks on the market, Advertising and Integrated Brand Promotion. Full Profile
Drew Boyd
Drew Boyd is Executive Director of the MS-Marketing Program, and Visiting Assistant Professor of Marketing. He teaches applied marketing innovation and the MS-Marketing Capstone courses. Boyd will continue to coach others learning about marketing by remaining in his current role as director of marketing mastery at Johnson & Johnson's Ethicon Endo-Surgery. This joint role will provide UC's College of Business students with further access to Boyd's wealth of marketing knowledge and experience, while creating opportunities for real-time, real-world experience and additional networking. Full Profile
Dr. David Curry
Dr. David Curry specializes in the development of computerized solutions to problems in marketing and e-commerce, particularly the design of intelligent software agents and models to predict consumer choice. He currently directs the PhD Program in Marketing. Full Profile
Dr. Frank Kardes
Dr. Frank Kardes was recently identified as “the most active in generating knowledge about consumer behavior in recent times.” His research focuses on consumer judgment and inference processes, persuasion and advertising, and consumer and managerial decision making. He is frequently invited to present his research at leading universities throughout the world. Full Profile
Dr. Karen Machleit
Dr. Karen Machleit is the Marketing Department head. She has published studies that examine the emotional responses people have to advertising, as well as the feelings that people experience while shopping. She has also studied reactions to the retail store atmosphere, especially reactions to crowded retail environments and the effect of these reactions on shopping satisfaction. Full Profile
Dr. Fritz Russ
Dr. Fritz Russ is a former UC College of Business Dean and UC Senior Vice Provost, and is currently the university's NCAA Faculty Athletics Representative. An author of three books and a consultant on marketing research and strategy, his research is in the areas of marketing strategy and venture creation. Full Profile
Dr. Inigo Arroniz
Dr. Inigo Arroniz recently spent two years as a research fellow at the Center for Research in Technology and Innovation at the Kellogg School of Management, Northwestern University. Inigo's research been featured in BusinessWeek and, his areas of interest are innovation measurement and management, relationship management, information extraction from qualitative data, econometrics and structural equation modeling. Full Profile
Dr. Norman Bruvold
Dr. Norman Bruvold spent 10 years at P&G before coming to UC in 1981. His research interests include the application of quantitative methods to problems in marketing management and decision support, particularly for frequently purchased consumer goods. He also investigates the influence personal characteristics have on managerial performance and sales accomplishments. Full Profile
Dr. Bob Dwyer
Dr. Bob Dwyer has research interests in the area of interfirm governance and the development of buyer-seller relationships. He leads the Direct Marketing Policy Center in the Department. He has authored the textbook Business Marketing: Connecting Strategy, Relationships, and Learning. Full Profile
Dr. James Kellaris
Dr. James Kellaris is widely known for his research on the earworm phenomenon (songs that get stuck in your head). His research interests include the influence of music on consumers in advertisements and in retail environments, and he also conducts research on ethical decision making. Current research looks at the psychological aspects of business signage. Full Profile
Dr. Raj Mehta
Dr. Raj Mehta currently serves as Director of the UC Honors Program. His research interests include the role of technology in marketing, and he is studying the influence of new technologies on the diffusion of new products and ideas. He frequently teaches students in the UC study abroad programs.
Dr. Constantine Polychroniou
Dr. Constantine Polychroniou serves as a consultant to many organizations around the world. His research interests lie in the areas of globalization, global economic governance, regionalization and socioeconomic development. Full Profile
Ric Sweeney
Ric Sweeney is a member of the Board of Directors for the American Marketing Association and member of the Board of Trustees for the AMA Foundation. Ric is a past-President of the Cincinnati Chapter of the AMA. He is involved with the Fine Arts Fund and is part of the Arts Resource Committee for the development of marketing programs and workshops for arts clients in the Cincinnati region. Full Profile
We are pleased to have several local experts teach with us as adjunct instructors in the MS-Marketing program.
Patty Bloomfield is Vice President, Account Director at Northlich overseeing two key accounts: Finlandia and Birds Eye. Prior to this she spent over twenty years at Leo Burnett in Chicago. Patty teaches an Advertising course in the MS-Marketing program.
Leonora Polonsky spent nearly 25 years at Procter and Gamble before joining the Cincinnati Consulting Consortium. Her most recent P&G position was Manager, Global Marketing Knowledge & Innovation, reporting directly to P&G's Global Marketing Officer. Leonora was recognized as one of P&G's top marketers and has been honored since 2000 with the Harley Procter Marketing distinction (only 12 of P&G's marketers have been given this honor). Leonora teaches a course in Branding at UC.
Sean Sauber has held a variety of marketing positions in the technology and medical device areas before moving to Cincinnati to work for Procter and Gamble. His most recent position at P&G was as Senior Manager for Design at "Clay Street," P&G's internal innovation and design center. Sean teaches courses in Qualitative Research Methods and Design Thinking in Business in our MS-Marketing program.