Media at your fingertips
The 2nd Annual UC Marketing Summit 2009, featuring
Mr. Kenneth W. Lowe — Chairman
of the Board, President and Chief Executive Officer for Scripps Networks Interactive
Join Mr. Lowe as he discusses the changing habits of media consumers, driven by the rapid evolution of new media technology. Mr. Lowe will focus on:
- The growing number of choices that today's media consumer has
- How high-speed Internet, mobile media, HDTV, DVRs and video-on-demand — to name just a few — have empowered and enabled consumers
- Changing business models that are needed for new media platforms
- The marketing landscape as being impacted by new media